The Creators Lead is experienced in creator/influencer work, public relations, and digital marketing. Has a business mindset and entrepreneurial spirit, is great with operational and organizational tasks, can build strong relationships with multidisciplinary teams, and has a deep understanding of the creator business in Colombia. Qualifications + 7 years of experience in digital marketing, public relations, strategic communication, or advertising with an emphasis on creator work. Agency experience with client-facing roles. Strong knowledge of creator business in the local market, from local ecosystem to trend mapping. Strong experience in project management, campaign development, and business growth. Fluent in Spanish and English. Preferred qualifications Hands-on leader with an entrepreneurial style. Strong eye for identifying cultural movements and trends in the digital landscape. Someone up to date with the latest influential voices and overall creator conversations. Wide experience with client relationships and consultation, especially with marketing or communication leads. Quoting and staffing knowledge. A demonstrated track record of developing and executing successful influencer programs and campaigns. A visionary in the digital space who is forward-thinking and knows how to demonstrate the value of digital to our clients as well as internal stakeholders. PR and digital marketing experience is a plus.
Responsibilities and Expectations • Lead and grow creator work for clients in the Colombia office. • Define and execute the strategy to evolve creator business in Colombia, according to the regional plan, but considering local challenges. • Manage, guide, motivate, and develop influencer specialists, ensuring an efficient, high-quality and innovative model that is always integrated with the other areas involved. • Creator strategy development and consultation for clients and new business pitches. • Lead the creator operation of the market, including staffing, quoting, team organization, workflows, and formats.