Marketing and Communications Manager

Softgic
Perímetro Urbano Santiago de Cali, Valle del Cauca
Tiempo completo
hace 11 horas
At Softgic, we work with the best: with those who create, with those who love what they do, with those who give 100% in their attitude—because that is our #Coolture. Join our purpose of making life easier through technology and become part of our team as a Marketing and Communications Manager.

Compensation:
To be agreed upon.
Location:
Remote (for Colombia residents).
Mission of Softgic:
In Softgic S.A.S. we work for the digital and cognitive transformation of our clients, aware that quality is an essential factor for us, we incorporate the following principles into our policy:
  • Deliver quality products and services.
  • Achieve the satisfaction of our internal and external clients.
  • Encourage in our team the importance of training to grow professionally and personally through development plans.
  • Comply with the applicable legal and regulatory requirements.
  • Promote continuous improvement of the quality management system.

What makes you a strong candidate:

  • You are proficient in project management, social media management, content creation, and data analysis.
  • You are beginner in Adobe Suite, Canva, and graphic design.
  • English - Native or fully fluent.
  • Spanish - Native or fully fluent.

Responsibilities and more:

  • Develop and implement integrated marketing and communication strategies across digital and traditional channels.
  • Manage and execute email marketing campaigns using tools such as Constant Contact and Mailchimp.
  • Create, edit, and coordinate marketing content for newsletters, websites, social media, and sales collateral.
  • Create white papers and/or case studies.
  • Support in-house design needs, including visuals for digital campaigns, until the design role is fully transitioned.
  • Ensure brand consistency and adherence to visual identity and messaging guidelines.
  • Collaborate with cross-functional teams including sales, product, and leadership to align marketing efforts with business goals.
  • Analyze campaign performance using tools such as Google Analytics and email analytics dashboards, and prepare performance reports.
  • Coordinate communication schedules, content calendars, and deadlines for key initiatives.
  • Manage vendor and media relationships when necessary.
  • Contribute to internal communication strategies and employee engagement initiatives.

Requisitos

  • Bilingual communication skills (English C1 or C2 proficiency level and Spanish).
  • Proficiency with email marketing platforms (Constant Contact, Mailchimp).
  • Experience using digital analytics tools (Google Analytics, platform-specific analytics for email/social media).
  • Basic graphic design skills and familiarity with design tools (e.g., Canva, Adobe Suite).
  • Strong writing and editing skills across formats and audiences.
  • Project management abilities with strong attention to detail (PMP certification not required).
  • Familiarity with recruitment marketing principles.
  • Experience with A/B testing (optional).
  • Collaborative team player with the ability to work across departments.


Ventajas

  • We're certified as a Great Place to Work.
  • Opportunities for advancement and growth.
  • Paid time off.
  • Formal education and certifications support.
  • Benefits with partner companies.
  • Referral program.
  • Flexible working hours.


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