ABOUT THE ROLE & TEAM
TelevisaUnivision is the leading Spanish-language media company in the world! We’re investing in our content, our people, and our properties, which span digital, streaming, social, audio, linear and live events. We’re growing our offerings, building on the launch of our successful streaming platform ViX.
The Lifecycle Marketing team at ViX is seeking a strategic, data-driven Reporting & Analytics Manager to elevate the impact of our customer engagement efforts. In this role, you will own the end-to-end reporting and insights framework that guides our CRM and lifecycle marketing strategies. You will act as a trusted analytics partner to stakeholders across CRM, BI, and Product, helping to drive upgrades and increasing user engagement across both platforms (AVOD and SVOD). This is a highly visible role that requires analytical depth, business acumen, and the ability to influence decision-making through compelling, actionable insights.
ABOUT YOU
- Passionate about combining analytics and marketing to shape data-backed strategies that drive customer engagement and growth.
- Thrive in fast-paced environments, can work independently, and are skilled at translating complex data into clear, digestible narratives.
- Take initiative, have excellent cross-functional communication skills, and are driven by curiosity and continuous improvement.
WHAT YOU’LL DO
- Serve as the primary analytics lead for CRM initiatives, delivering insights that drive campaign performance and customer lifecycle improvements.
- Design and implement automated reporting frameworks to track performance of lifecycle marketing campaigns (email, push, in-app, etc.) using tools such as Braze and BI dashboards.
- Develop and publish weekly and monthly reporting with meaningful takeaways and recommendations to guide strategic decision-making.
- Collaborate with the CRM team to optimize trigger-based lifecycle programs (e.g., onboarding, retention, churn prevention, reactivation).
- Lead cross-functional data projects with Marketing, Product, and Data teams to enhance tracking capabilities and support campaign effectiveness.
- Conduct ad hoc analyses to support key marketing initiatives and identify new opportunities for optimization and growth.
- Ensure data quality, integrity, and consistency across lifecycle campaign tracking and reporting.
QUALIFICATIONS
- Bachelor’s degree required, degree in Marketing, Business, Analytics, or related field preferred.
- 5+ years of experience in marketing analytics, CRM/lifecycle marketing, or performance reporting, ideally with a subscription-based digital product (e.g., streaming, SaaS, media).
- Hands-on experience with CRM and customer engagement platforms such as Braze, Segment, or similar.
- Proficiency in building reports and dashboards; strong data manipulation skills (SQL is a plus).
- Demonstrated ability to synthesize complex data into clear, actionable insights and present findings to both technical and non-technical stakeholders.
- High attention to detail with excellent organization and multitasking skills.
- Strong communication and storytelling abilities in English (written and verbal).
Eligibility Requirements
- Must be willing to work from office in Bogota
- Employment/education will be verified
WHY JOIN US?
At ViX, you’ll be part of a passionate team shaping the future of Spanish-language streaming. You’ll work in a fast-paced, collaborative environment where your contributions directly impact business growth and customer experience.
TelevisaUnivision is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to characteristics protected by law.