Company Description
About this job
This role involves managing and optimizing email channels, enhancing email user experience (UX), and conducting A/B testing. The senior expert will collaborate on UX optimization across various platforms and develop best practices for thought leadership.
Responsibilities
- Manage and optimize email marketing and best practices.
- Oversee email UX management and enablement.
- Conduct A/B testing for email campaigns.
- Create and manage email HTML templates.
- Develop newsletter experience and subscription strategies.
- Collaborate with creative UX experts for web, social, podcast, and ads.
- Build pages for thought leadership, including A/B testing and best practices.
- Develop and run governance and quality/consistency process for email marketing.
Qualifications
- 3-5 years of hands-on experience in email marketing.
- Strong analytical to measure and interpret user analytics data for data-driven UX enhancements.
- Proven experience with email UX testing, A/B testing to optimize performance indicators such as open rates and click rates.
- At least three years of experience with an email and marketing automation platform such as Microsoft Dynamics Marketing, HubSpot or similar.
- Proficiency in creating email HTML-based templates.
- Ideally, experience with WordPress VIP or a similar website content management system to build web pages and landing pages.
- Proficiency in English language.
- Minimum 3-5 years of experience in relevant fields
Additional Information
Our Benefits
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
For more information, visit NIQ.com
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Our commitment to Diversity, Equity, and Inclusion
NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion