Sr. Marketing Manager - CRM & Direct to Consumer (DTC)

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

Visa Marketing in the Andean Region is seeking an experienced CRM & Direct to Consumer (DTC) Senior Manager, based in Bogotá, Colombia. We are searching for someone with expert capabilities in consumer’s journey, DTC acquisition, reducing churn, activation, and life cycle management to position our company at the forefront of the industry. Experience working with CRM for clients a plus.  

This role will be responsible for rolling out the global DTC strategy to the Andean region for our direct consumers as well as for our client’s consumers.

Essential functions for our consumers and on behalf of our client’s consumers:

• Increase transactional growth and revenues.
• Lead the CRM strategic planning and execution building consumer loyalty and preference.
• Implement lifecycle management platforms and manage campaigns
• Define the most effective communication path and frequency through different channels and segments, including decision tree and sequential retargeting strategy.
• Create the storytelling for marketing CRM campaigns, including insights and analyses to improve campaign optimization and performance.
• Define test plan and capture learnings and best practices documenting and deploying it regionally.
• Establish strategic consumer journeys for each initiative.
• Create and review tracking reports and discuss on-going optimization opportunities.
• Define Main KPIs (Key Performance Indicators) and OKR (Objectives and Key Results) to optimize marketing campaigns.
• Drive growth of Visa opted-in marketing efforts and improve Visa 1st Party Data assets
• Come up with new use cases to grow the 1st party model, monetization, and user loyalty.
• Lead Visa.com and other local websites/apps content updates and liaise with technology and UX agencies for improvements
• Ensure Visa.com and DTC local platforms experience and funnel drive conversion.
• Generate insights from a consumer-centric perspective that allows marketing project to identify triggers for behavioral changes.
• Partner with the Platforms Director to implement and optimize UX centric guidance and decisions and journey enhancements in partnership with IT and agencies as well as content creation in partnership with multiple areas of the organization and agencies.
• Define and monitor sites KPIs and be the of continuous improvements, manage SEO performance and improvements.
• Exercise independent judgment with minimal direction from supervisor.
• Work with all local markets to align market specific visions, needs and calendars.
• Partner and collaborate with local and regional marketing teams, Product and Technology teams to create and maintain world class Platforms for our consumers.
• Create selling pitch & meeting with stakeholders to execute initiatives through Visa Marketing Platform.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Qualifications

Basic Qualifications:

• 6+ years of work experience in CRM with proven revenues. E-commerce experience is a plus.
• Bachelor's degree is required in quantitative field marketing and or business administration.
• Preferred Qualifications:
• Very strong verbal and written communication skills. Fluent English, Spanish, and Portuguese a plus.
• Excellent verbal and written communication skills, problem solving skills, customer service and interpersonal skills.
• Strong CRM leadership expertise, building and activating, Adobe suite a plus.
• Marketing strong experience. Marketing savvy and experience understanding the full marketing life cycle and interface with other consumer touch points such as media campaigns and promotions.
• Experience in monetization of 1st party and DTC platforms.
• Experience in ecommerce.
• Experience connecting with call centers and other consumer answering tools.
• Experience conducting usability and AB tests.
• Put consumer experience ahead of every decision you make. Subject Matter Expertise in web, mobile consume experience, content, and technology to deliver on that vision.
• content, editorial expertise
• Strategic business perspective with technical background
• Capacity to lead technology teams on building and improving consumer centric digital programs
• Proven digital marketing experience and knowledge of CRM tools
• Substantial problem-solving ability with strategic focus on impacting ROI
• Strong interpersonal abilities to drive change within multiple stakeholders and orgs.
• Multi-functional project management and strategy development skills, ability to manage deliverables and to coordinate, collaborate, and demonstrate results to other Visa divisions, financial institutions, merchants, and potential alliance partners
• Excellent communication, storytelling, and presentation skills. Ability to successfully communicate with and engage different audiences.
• Be able to negotiate with key stakeholders, IT, agencies and discuss in very simple terminology so all audiences understand.

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.