Category & Channel Development Manager Modern Trade & E-Commerce

Job Title: Category & Channel Development Manager Modern Trade & E-Commerce

Location: Bogotá, Colombia

About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

 About the Function:

Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reinvent them for the world today, and into the future.

Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.

Purpose of the role:
Lead the development and growth of the category and channel by being responsible for the strategic vision and designing the commercial plan for how our brands unlock and drive growth opportunities within Modern Trade channels, ensuring effective execution and mid & long-term commercial impact.

This includes having a forward-looking vision to identify trends that move the brand and category strategy one step ahead of customer, shopper, and consumer needs in both physical and digital environments.

Key Responsabilities

• Identify insights and Channel-Category trends with an end-to-end (E2E) view —considering the value chain, service models, shopper, customer, and category— to ensure efficient channel & Category development.

• Identifying category growth drivers within the channel translating those drivers into 3Y-Channel Business Plan; ensuring the integration with shopper development and RGM drivers, resulting in a single, aligned commercial plan. All planned channel activities must consider replicability in digital environments where applicable.

• Identify whitespaces opportunities in terms of DIAGEO’s brands input into category plans (innovation, format, usage occasion) that drive future growth in the channel.

• Build retailer-Channel-facing stories to support brand initiatives through a category lens, Leading the development and persuasive delivery of the Channel Planning and MacroPlanner, including all required information (critical metrics, distributor-level deployment, regional and customer plans, etc.).

• Develop and continuously update the “Picture of Success” for the channel, based on all Sales Drivers and sales ecosystems (both physical and digital), ensuring category & brand strategy execution.

• Prioritize and align the Picture of Success and its objectives with the Sales Effectiveness team to ensure they are reflected and prioritized in performance evaluation and reward systems.

• Develop growth playbooks (PDE and execution guidelines) by channel and segment.

• Define and coordinate with RGM team, pricing and promotional activities that benefit category and brand future growth

• Define investment within Commercial Agreements based on key channel-category growth drivers in each customer.

• Co-create Joint Business Plans with Category Management & Sales teams for Key customers. à Dar input

• Optimize return on investment for the channel, ensuring performance management (P&L & return on investment)

• Based on monthly channel-category performance tracking, lead and align volume implications to feed the S&OP process in consensus with BU teams. Supporting and aligning Shopper & Brand Teams on any BB implications to modify or add activities as needed.

• Responsible for building the learning agenda with CP&A and Shopper teams of Key Plans for the channel, capturing learnings and developing more efficient future. Includes leading M&E processes (pre and post evaluations).

• Define the correct segmentation of the channels in charge, both from a functional and potential perspective.
   

About you:

• Bachelor’s degree in business administration, Industrial Engineering or related fields.

• Minimum of 10 years of experience in Trade Marketing and Commercial Roles in Colombian Modern Trade (Grupo Éxito, Olímpica, Oxxo, D1, etc.). Knowledge of ecommerce channel will be considered as a plus

• Experience in budget management and P&L ownership, strategic planning and shopper insights

• Knowledge and management of Sales and Financial performance indicators.

• Sophisticated proficiency in PowerPoint and Excel.  
            

Capabilities & Skills

• Commercial Strategy: Strong understanding of brand building, customer marketing, and category growth frameworks

• Analytical Thinking: Ability to synthesize data into strategy (Nielsen, Kantar, ISCAM, shopper studies)

• Influence & Storytelling: Strong commercial storytelling to influence internal and external collaborators

• Cross-functional Collaboration: Experience working across sales, marketing, insights, and customers

• Agility & Execution: Can handle multiple projects, adapt to market shifts, and activate plans through others

• Channel Expertise: Deep knowledge of Colombia’s Modern retail with its omnichannel landscape

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one. 

 Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you. 

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