Category Management Manager

Job Title: Category Management Manager

Location: Bogotá, Colombia

 About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

Purpose of the role:

Drive category growth by leading in-store execution strategy through collaboration with Key Customer and commercial/trade team; ensuring category growth while Diageo’s brands are positioned to win at the point of sale through optimal assortment, shelving and education strategies.

This role also helps translate category growth drivers into actionable in-store recommendations, in collaboration with Channel & Category Development.

Key Responsabilities:

• Build objective and collaborative processes that allow us to create long term connections with key customers, including category growth drivers into Joint Business Plans.

• Position Diageo as the go-to and most trusted/respected partner for category management with key customers, by delivering outstanding category management practices that include industry-leading insights, offered through impartial, compelling, and committed recommendations.

• Develop and update In-store execution strategy aligned to category and shopper growth drivers

• Ensure alignment of assortment, merchandising, pricing, promotion, spirits section location, shelf layout and education mechanics based on shopper behavior and journey

• Lead planogram development and execution across Key customers and channels

• Deeply understand the shopper and their purchasing journey to educate and deliver a memorable shopping experience, enabling balanced and profitable category growth.

• Influence & education agenda
   

Responsabilities:

• Handle category data and develop insights to provide both internal and external consultancy

• Conduct assortment analysis and optimize the portfolio for each of the categories.

• Develop planograms (Spacesman), display guidelines and inclusion of new SKUs in the allocated category space.

• Create and present annual category growth plans for Key Customers, with monthly performance reviews using specialized Category Management tools and market performance analysis

• Monitor in-store performance (share of shelf, fair share, visibility critical metrics) using store audits, sell-out data as well as data from dunnhumby and nielsenIQ to recommend corrective actions to sales teams based on performance gaps

• Work closely with Channel & Category Development, Shopper & Commercial Teams to translate category growth strategies into execution guidelines.
   

About you:

• Bachelor’s degree in business administration, Industrial Engineering or related fields.

• Demonstrated ability in Category Management with key retailers in Colombia (Grupo Éxito, Olímpica, Oxxo, etc.); experience in other channels is a plus.

• Experience in Trade Marketing or sales with solid understanding of execution pillars and point-of-sale strategy.

• Knowledge and management of sales performance indicators.

• Familiarity with tools such as SPACESMAN, Spacesplanning, Nielsen, and Dunnhumby or equivalent experience.

• Sophisticated proficiency in PowerPoint and Excel.     
         

Capabilities Required:

• Shopper Understanding: Deep knowledge of shopper missions and behavior at the point of purchase

• Analytical Thinking: Ability to analyze and synthesize EPOS, inventories, audit and Nielsen data into recommendations

• Executional Excellence: Strong operational attitude and focus on detailed in-store implementation

• Collaboration: Ability to work across commercial, customer, insights, and brand teams

• Influencing Skills: Able to influence both internal collaborators and external retail partners

• Able to balance multiple projects simultaneously while optimally prioritizing tasks and adapting quickly to changing demands.

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one. 

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, approaches, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you. 

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.