Copywriter

Role: Copywriter

Location: Remote (Colombia)

Language: Proficiency in English is required as we are a global business

About the role:

Are you looking for an opportunity to share your expertise, while working with brands? Do you want to be involved in the development of strategy, creative concepts, content and campaign implementation?

As a Mid-Level Copywriter, you will be an integral part of the team.

You will need to combine your deep understanding of the trends and concerns inherent to the industry with a varied skillset that will include copywriting, investigative research, script writing, conceptual thinking and content project planning. The role will involve writing for digital/web: you'll help brands fit their tone of voice to this landscape and advise on content that'll powerfully connect with consumers.

To do this you'll need to be an experienced storyteller, able to find interesting and engaging ways of dramatizing subject matters, extremely digitally savvy and comfortable writing with SEO in mind.

What you will be doing:

• Responsible for crafting compelling, clear, and persuasive copy for a range of advertising, digital, and branding materials, ensuring alignment with the unified creative vision of the organization across multiple markets and cultures.
• Write original and engaging copy for print, digital, video, and social media campaigns.
• Partner closely with creative, design, and strategy teams in an international environment.
• Edit and proofread all deliverables to maintain quality and consistency.
• Adapt messaging for local markets while respecting brand guidelines and tone of voice.
• Responsible for crafting compelling, clear, and persuasive copy for a range of advertising, digital, and branding materials, ensuring alignment with the unified creative vision of the organization across multiple markets and cultures.
• Write, research, and conceptualise creative, innovative content that grows audiences and encourages sharing.
• Write short and long form articles.
• Repurpose existing content across different platforms.
• Work closely with clients to create strong concepts from initial briefing through to execution.
• Set tone and drive creativity, working closely with the Account Director and Data Strategists to ensure creative excellence.
• Maintain a high awareness of relevant trending topics and news to identify content opportunities.
• Be responsible for working with internal teams to gather input and validate the content.
• Ensure consistency and quality across all written content.
• Present and articulate concepts to clients.

Key Responsibilities:

• Excellent writing, editing, and proofreading skills in local language (and ideally English). Deep understanding of advertising and brand messaging.
• Capacity to work under tight deadlines and manage multiple tasks.
• Strong attention to detail.
• Write original and engaging copy for print, digital, video, and social media campaigns.
• Partner closely with creative, design, and strategy teams in an international environment.
• Edit and proofread all deliverables to maintain quality and consistency.
• Adapt messaging for local markets while respecting brand guidelines and tone of voice.

What you need to be great in this role:

• Excellent writing, editing, and proofreading skills in local language (and ideally English). Deep understanding of advertising and brand messaging.
• Capacity to work under tight deadlines and manage multiple tasks.
• Strong attention to detail.
• 3+ years' experience in an advertising agency/consultancy.
• Strong experience writing for SEO, digital and social media. Must be comfortable creating content with SEO in mind.
• Thorough understanding of changing social media and digital best practises.
• A thorough understanding of the language and needs inherent to writing for alcohol brands if possible .
• Experience of publishing through social media channels (Facebook, Twitter, Instagram, LinkedIn,
• TikTok, YouTube) and content management systems (WordPress, HubSpot, Drupal, etc).
• A powerful grasp of how content can play out across multiple mediums.
• Able to use data and insight to inform creative ideas.
• A flair for words and attention to detail.
• Curiosity, creativity, and ambition. Problem solving and experience in ,multi-cultural teams.
• Demonstrated ability to combine and translate complex material from different sources and contexts into stories and content that engage and resonate with target audiences.
• Confident presenting and communicating clearly to other team members and clients.
• The ability to think conceptually when needed and have a deep understanding of advertising and brand messaging. Experience working as part of a traditional creative team (designer and copywriter) would be helpful.

Req ID: 14001

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