Core Marketing & Innovation Manager

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

As Core Marketing Manager, you will join the Latin American Marketing Team to lead Consumer Marketing initiatives for Colombia, aiming to continue building the value and preference of our brand with consumers and clients while growing Visa’s revenue and business.

This role is responsible for developing marketing objectives, strategies, and programs in the Colombian Market, as well as the as the development and execution of the overall Consumer Marketing & Innovation agenda (including Social and gaming) for Colombia, while achieving targets, maximizing brand equity and synergizing marketing spending efforts.

Responsibilities

Marketing Strategy and Execution

• Identify marketing opportunities with multiple audiences to develop co-marketing strategies and programs to drive increased Visa business
• Oversee all aspects of marketing plans, including promotions, events, marketing communications, sponsorships/partnerships, digital marketing, and sales support for the market
• Based on Consumer insights, develop and deploy comprehensive Marketing plans with clear KPIs and outcomes to guarantee Visa Brand sustained growth in Colombian market
• Execute the marketing strategy and campaign development, including media plan execution, and agency engagements for Core Marketing initiatives in Colombia.
• Lead the development and implementation of Innovation initiatives in Colombia mainly focused on (1) Social Strategy development and execution to guarantee consistency and brand engagement in social owned channels. (2) Gaming strategy : Develop and deploy strategies to increase Visa equity among Gaming and Gen Z.
• Develop and implement comprehensive marketing plans for Visa's activities in conjunction with Account Executives and all key external and internal stakeholders. • Participate in sales pitch presentations and develop marketing plans to support new business deals
• Reimagine the Social Media marketing strategy bringing your knowledge and creativity to look for innovative ways to capitalize our social, digital, and mobile channels
• Frame and conduct analyses and research needed to support annual strategic plan and/or marketing plans development
• Work closely with the Marketing hub team and internal partners to leverage marketing opportunities
• Support client-marketing initiatives working with client marketing function to generate deep understanding of the client’s marketplace including client's business, client’s financial model, and client’s marketing objectives
• Understand Visa´s business objectives, business model and strategies in order to propose winner Marketing plans and initiatives to support Colombia´s Business growth.
• Manage our key partnership with our brand agency and media buying agency from strategy, plan development, channel planning, data analysis and media optimization to push our marketing evolution upstream especially in the digital and social fields.

Be a great Team Player and Functional Partner

• Inspire, coordinate, and motivate local agency partners to deliver best in class marketing programs
•  Act as an owner in all related to marketing Colombia to support other teams: sales, merchants, product, analytics, finance, among others.
• Develop best in class marketing programs, with a clear strategic and business approach and contribute to a “Go Beyond” marketing team.

Be a solid company steward:

• Be accountable for managing marketing the Colombia Core Marketing budget, reporting, budget/contractual commitment tracking, and marketing program performance metric reporting,
• Ensure compliance and process correctness of Visa key controls and brand standards.

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Qualifications

• 6+ Bachelor’s Degree and at least 5 years of work experience with an Advanced Degree (e.g. Masters/MBA/JD/MD).
• 8-10+ years of brand, digital and trade marketing experience, preferably in a multi-national company.
• Analytical and problem-solving skills, and the ability to break large problems down into smaller,
• Experience managing global brands, CPG Industry experience is desired.
• solvable problems, and gather the data/input you need to solve them
• Strong analytical skills and experience working with brand indicators, consumer insights and business metrics in order to inform strategy, planning and decision making.
• You can structure, manage, and coordinate complex projects that are consumer centric with multiple stakeholders at both senior and junior levels.
• Clear business Focus. Ability to manage short term and long term Marketing Initiatives.
• Demonstrated experience in developing marketing strategies based on business objectives and executing marketing programs that deliver measurable business results.
• Experience managing and motivating external partners, including agencies and other stakeholders.
• Proven track record of developing and implementing successful marketing campaigns and copy development.
• Experience working with financial indicators to measure business performance including ROI and accurately forecasting sources of cost, revenue, and risk with an ability to summarize business and financial data in a useful manner for planning and decision-making.
• Excellent written and verbal communication skills and high ability to present with impact in English and Spanish.
• Ability to structure and manage complex projects and processes with multiple stakeholders at both senior and junior levels
• Advanced planning, organizational, and problem solving skills.
• Experience working with the sport assets and partnership alliances is highly desired.
• Social marketing experience is a must. Experience in developing social and digital marketing strategies in social owned channels (IG, Tik Tok, Meta) and proven results achieving brand engagement, in social initiatives
• Understanding of main gaming assets and ecosystem in Colombia is a plus
• Experience working with Colombian markets is a must

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.