Hey there, future DealMaker! We're on the lookout for a sharp and driven Email Marketing Manager to join our growing Marketing Services Email/SMS team. If you're someone who thrives in a fast-paced environment, loves to see your email strategies directly impact the bottom line, and isn't afraid to push boundaries, you might just be the person we're looking for. You'll have the flexibility to work remotely from anywhere in Colombia and will report directly to our Director of Email/SMS. As a key member of our collaborative team of five, you'll play a crucial role in testing new strategies, helping pull insights, and ultimately yielding a high ROI for our communications programs.
Who you areYou're a results-oriented email marketing expert who understands that speed and impact go hand-in-hand. You're not afraid to roll up your sleeves, find creative solutions, and constantly seek ways to improve and innovate. You believe in clear and direct communication, are passionate about understanding customer needs, and are driven by the desire to achieve ambitious outcomes. You embrace challenges, view limitations as opportunities to "find a way," and aren't shy about suggesting bold new ideas to improve results. You're meticulous in your execution, follow excellent quality assurance practices, but understand that progress often requires prioritizing speed over absolute perfection.
What you will doAs our Email Marketing Manager, you'll be instrumental in shaping and executing our email marketing strategy to drive funded dollars. Your primary focus will be on.
- Collaborating closely with the teamon the end-to-end execution of our email, SMS and other communication types calendar. This includes scheduling campaigns, supporting webinar promotion through email, and actively exploring and implementing new marketing channels and strategies to engage our issuers effectively.- Dive deep into A/B testing and optimization. You’ll work closely with the Director of Email/SMS to execute new and creative A/B tests across any communication channels, and will work on reporting them back both internally to the Communications team, but externally to other teams in order to improve their effectiveness in crafting copy, creative, etc.- Champion experimentation and innovation. Proactively surface new opportunities to improve email/SMS performance, grow funded dollars, and enhance the overall issuer experience. You’ll be empowered to test bold ideas and iterate quickly.
What skills you needTo thrive in this role, you'll bring a strong mix of technical expertise and interpersonal abilities. The ideal candidate must have:
- Demonstrated expertise in at least one major email marketing platform, such as HubSpot, Klaviyo, ActiveCampaign, or Braze—with a strong preference for candidates with significant HubSpot experience on Marketing, Sales, and Service Hubs. Experience across multiple platforms is considered an asset.- Significant experience in running and analyzing multiple email and SMS campaigns simultaneously, as well as deep experience in building and managing sophisticated automated flows. This includes a strong understanding of flow filters, segmentation strategies, and effective audience management to deliver targeted and relevant communications.- Demonstrated experience working cross-functionally with technical teams to complete technical implementation of marketing integrations. You're also familiar with setting up and managing integrations using tools like Zapier to streamline workflows.- Exceptional attention to detail and unwavering punctuality in managing deadlines and ensuring accuracy in all communications, with an unwavering focus on QA. - Strong understanding of list management, including segmentation, exclusions, and audience targeting best practices.- A strong ability to perform effectively under pressure while maintaining composure and consistently delivering high-quality work.
If this sounds like you, and you're ready to make a significant impact at a company that values your drive and ingenuity, we'd love to hear from you!Founded in 2018 by leading capital markets lawyers, DealMaker has blazed its own trail as the leading online capital-raising platform. As a Series A tech startup, we are well-capitalized, firmly established in our market, and ready to scale. Here’s why you should want to join us:-Competitive compensation with the opportunity to earn equity—get into a growth company on the ground floor-A diverse & distributed team of doers, innovators, and experts-Shared employee benefit plan (medical, vision, & dental)-Strong autonomy with support from leadership-Annual learning support And more!
Equal Employment Opportunity
DealMaker does not discriminate in hiring or terms and conditions of employment because of an individual’s race, ancestry, colour, place of origin, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, family status or marital status, or any other protected category recognized by provincial or federal laws.Please inform us if you require any accommodation, and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application.
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