Key responsibilities
- Data Collection and Management
- Collect data from multiple media sources (amongst social media platforms, television, radio, print, digital advertising channels, etc.)
- Ensure data accuracy and consistency in projects
- Creation of basic and complex search queries / taxonomies, using Boolean language
- Set up and maintain an efficient alerting system, based on the account teams’ project needs (taxonomies, frequency, respondents, etc.)
- Analyze media performance metrics, such as visibility, reach, engagement, conversions, or ROI
- Carry out thorough and pertinent data analysis on audience behavior, content preferences, and market trends specific to Americas
- Produce clear and actionable research reports (daily, weekly, monthly or quarterly reports) using visual storytelling
- Create and maintain live dashboards in media monitoring tools hosted by preferred partners
- Tailor reports to meet regional needs, considering language and cultural nuances
Monitoring & Data Analysis
Reporting and Visualization:
Profile & Experience
- 2 to 4 year of experience working in data colection, monitoring, reporting and visualization in advertising/PR agencies or marketing departments.
- Excellent verbal and written communication skills
- Strong numeracy and analytical skills
- Strong knowledge of the Microsoft Suite (Word, PowerPoint, Excel)
- High level of organizational and time management skills
- High degree of accuracy and attention to detail
- Understanding North American business culture
- Knowledge of PR / communications, and marketing
- Ability to work closely with international stakeholders and adapt to the demands of a global organization
- Ability to work independently and as part of a team
- Enjoys working in a dynamic & fast-paced environment
- English fluency C1 or B2+
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