Job Description
About this job
This role involves managing Microsoft Dynamics for Marketing (MSD) and the product backlog, collaborating with IT for development and upgrades, and ensuring compliance with data privacy regulations. The product owner will optimize workflows, manage campaigns, and support global and regional teams.
Responsibilities
- Manage the Microsoft Dynamics Marketing (MSD) platform and the product backlog.
- Collaborate with IT for MSD development and platform upgrades.
- Maintain relationships with IT and global/regional teams.
- Oversee MSD integration and data management.
- Manage lead routing systems.
- Ensure compliance with email, opt-in/out, subscription, preference center, data collection, retention policies, and data deletion.
- Develop and run governance and quality/consistency processes.
- Design and optimize workflows and marketing automation.
- Manage campaigns and produce actionable insights through robust reporting.
- Enable and train team members.
- Communicate and collaborate effectively across diverse teams and stakeholders.
Qualifications
- At least 3-5 years of hands-on experience with Microsoft Dynamics Marketing in a global setup, including real-time marketing capabilities, segmentation and email marketing.
- Proven expertise in customer journey strategy, implementation, and automation.
- In-depth knowledge of GDPR, consent management, and data privacy best practices.
- Strong experience in segmentation, audience management, and data quality practices.
- Demonstrated ability to design and optimize workflows in the area of marketing automation.
- Excellent communication and collaboration skills.
- Excellent project management and backlog management skills in agile methodology.
- Proficiency in English language.
Additional Information
Our Benefits
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
For more information, visit NIQ.com
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Our commitment to Diversity, Equity, and Inclusion
NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion
