We’re VARA Digital Marketing, a fast‑growing agency that partners exclusively with gym owners who run on BUZOPS software, adding an extra layer of coordinated support to accelerate their growth. We help these gyms leap from zero to $10 K and then to $100 K, in monthly revenue by building high‑converting websites, running paid ads, and creating content that turns strangers into loyal members. Our founder is Cuban‑American; half the team speaks Spanish, and we love LATAM talent..
The Role in One Line
Own the entire organic‑growth engine including technical SEO, schema markup, and punchy copy. The goal is so our clients rank higher and sell more (often before they spend a cent on ads).
The role starts at 25 hours per week and includes a 90-day probationary period.
What You Will Do
- Audit & Optimize client websites (WordPress, Squarespace, Wix Studio, Webflow): speed, Core Web Vitals, mobile UX.
- Write / refine website copy that converts visitors into leads and members.
- Plan, write, and publish 8+ blogs and 8+ email campaigns per month—including multi‑email sequences and monthly newsletters.
- Strategize monthly content calendars and cohort‑specific themes to drive local visibility and new‑member acquisition.
- Craft compelling ad copy for Meta, Google, and Bing campaigns.
- Implement JSON‑LD schema for LocalBusiness, Services, FAQ, How‑To, Article, and more.
- Collaborate with our designer to brief visuals that match your copy.
- Create / update GA4 events & GSC tracking, then report wins and gaps monthly.
- Execute on‑page SEO clean‑ups (broken links, toxic links) and drive a backlink‑acquisition strategy.
- Stay current on Google updates and fitness‑industry trends.
What Good Looks Like
- Within 90 days, every client site passes Google’s Rich Results Test and Core Web Vitals.
- Portfolio‑wide organic impressions grow ≥ 15 %.
- Email open rate holds at 40 %+ and CTR at 3 %+.
- Ad copy achieves above‑benchmark CTR and CPA targets.
- Projects move forward without daily hand‑holding.
Must‑Haves
- 3+ years in an SEO or content role with deep technical expertise, and heavily immersed in the latest local‑business visibility tactics for Google’s AI Overviews and other AI‑driven search features
- Demonstrated Content and Technical SEO strategy across WordPress, Wix, Webflow, Squarespace.
- Proven schema‑markup wins (JSON‑LD)
- Strong copywriting skills: persuasive ad copy, conversion‑focused website copy, and engaging email marketing.
- Email‑marketing mastery: hands‑on with leading platforms (e.g., GoHighLevel, or HubSpot, or Mailchimp) and a track record of building end‑to‑end campaigns, including automated, logic‑based flows and segmentation.
- Logical flow‑design mindset: able to map multi‑step sequences that trigger contextual messages and maximize conversions.
- SEM expertise: Meta (Facebook / Instagram) Ads, Google Ads, Bing Ads.
- Google‑stack optimisation: GA4, Search Console, Google My Business, and AdWords remarketing.
- Portfolio with English blog, email, and ad‑copy samples that moved the needle.
- Fluent Spanish and professional English, written and spoken.
- Comfortable working US‑Eastern hours (9 a.m.–5 p.m. ET).
Nice‑to‑Haves
- Experience in the fitness industry, wellness, or SaaS.
- Basic design skills in Canva or Figma.
What We Offer
- Competitive LATAM salary in USD.
- Fully remote, flexible work culture.
- Weekly strategy calls with the founder, learn, contribute, level up.
- A small, fast team where your ideas ship quickly and your impact is visible.
- VARA is growing fast and so can you based on your performance
Ready to Apply?
Send your CV, a brief cover note in English, and links to two projects:
- Please share a site or page you optimized with schema markup, along with a brief explanation of the goal you aimed to achieve and the reasoning behind the specific schema script you chose.
- A recent blog post, email sequence, or ad you wrote that delivered measurable engagement.
Apply through Indeed or email [email protected] with the subject line: Organic Growth & Conversion Copy Lead Marketer- [Your Name]”.
We can’t wait to see what you’ll bring to the team!
Job Type: Full-time
Application Deadline: 19/07/2025
Expected Start Date: 21/07/2025
