PURPOSE:
KNOWLEDGE, SKILLS, AND ABILITIES:
- Execution of email marketing campaigns and push notifications including set up, deployment, testing, and optimization in collaboration with CRM team
- Oversee the process of collecting & uploading campaign assets, including links, supporting creative, subject lines and disclaimers.
- Building campaigns and selecting audiences within a large-scale email platform
- Act as point person with channel partners, including Business Units, Retail, Digital Content and Global Product Owners to ensure campaigns and assets are scheduled, tracked and received in a timely manner
- Utilize planning tools, such as Smartsheet to manage overall workflow, meet deadlines for asset delivery and approving final content
- Quality assurance and testing of campaigns for accuracy, brand consistency, functionality & customer experience
- Oversee the email approval process by collaborating across teams
- Identify improvements of email program and campaign performance, specifically new testing opportunities
- Maintain knowledge base of email, target consumer, retail, digital marketing and competitive trends
- Strong quantitative and qualitative analytical skills
- Strong command of the English language, communication and presentation skills, and confidence speaking in groups and sharing perspective Global/US CRM
- Advanced computer skills, proven experience in Excel
- Foundational understanding of the various components of email marketing – Strategy/Operations/Analytics/Creative
- Previous work and knowledge of working with key email service providers such as Salesforce Marketing Cloud or similar.
COMPETENCIES
- Detail-oriented and able to be flexible with changing timelines
- Ability to work well under pressure and to tight deadlines
- Strong time management, planning and organizational skills
- An interest in working with internal stakeholders and external agencies to establish efficient and scalable processes
- Motivated by testing and learning, evolving and improving the channel, and building your own channel knowledge and experience
- Analytical, logical and data driven mind-set geared towards driving efficiency and test opportunities
- Good relationship building skills with a natural ability to create rapport
QUALIFICATIONS:
- Bachelor’s degree required
- 1-3 years of digital ecosystems or growth marketing experience (preferably in an eCommerce Retail environment)
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.
– CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU –
BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.