Brand Manager Tissue A&C
About the Role
At Essity, we’re on a mission to be the global shaper of Home and Personal hygiene solutions with our leading FAMILIA brand and we’re looking for a talented individual to help us get there. If you’re passionate about making a difference, thrive in a fast-paced environment, and want to be part of a purpose-driven company, this could be your next big opportunity.
Coordinate the value strategy through understanding consumers, markets, and competition, ensuring the long-term profitable sustainability of the categories, understanding markets, consumers, competition, and trends.
What You Will Do:
- Analyze and understand the consumer, market, and competition to ensure the defined value proposition meets the expectations of the consumer/shopper in each region, and propose improvement strategies.
- Coordinate and ensure the implementation of the Category Strategic Plan, aligned with business guidelines. This includes segmenting consumers based on their needs and enhancing the attributes and benefits of each category.
- Ensure a robust innovation funnel and project pipeline that support long-term sustainability and relevance of the category.
- Coordinate various projects to deliver on the innovation funnel in line with regional needs. This includes identifying market, consumer, and shopper insights, and uncovering opportunities for category entry or adjustments that enable business growth and profitability.
Who You Are:
- +5 years in marketing and business finance.
- Product and brand management background and couriosity.
- Strong marketing and business acumen.
- Experience managing complex product portfolios, including optimization and rationalization.
- Strategic decision-making skills with a hands-on, analytical mindset.
- Fluent in English C1.
- Experience with professional product regulations is a plus.
- Deep functional knowledge in product / innovation marketing.
- Experience and willingness to learn within a global organization cooperating and making thins happen
What We Can Offer You
Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere. Innovate for Good | Excel Together | Be You with Us
Location
Medellin, Antioquia, Colombia
