Position Summary
This role is responsible for tactical media planning across the LATAM region. It focuses on providing innovative solutions to address customer needs and improve campaign performance. Key responsibilities include analyzing campaign results and business reports to identify and implement efficiencies for our client.
Key Responsibilities
- Develop media plans that adhere to client's core principles and guidelines.
- Evaluate and report on the performance of campaigns, media channels, and overall media strategy, during campaigns live and post buys.
- Develop and maintain detailed flowcharts for each brand and country within the region.
- Manage and achieve media KPIs while adhering to SLAs.
- Create a specifications document (Gantt chart). Develop a specifications document for each platform and format to clearly outline the number of deliverables and the required specifications for each format.
- Send implementation requests. Upon client approval (VoBo), send an email to the implementation team with all the necessary information to implement the campaign.
Desired Skills & Experience
- Knowledge in media planning process (Digital and Offline), experience at least 3 years in the similar role
- Knowledge in Microsoft office, and media planning tools ie. Ibope,
- Certification in Meta Media Planning, Pinterest, Google Ads or TikTok Ads and offline tools
IPG Mediabrands es la división de Soluciones de Marketing y Medios de Interpublic Group (NYSE:IPG). Mediabrands gestiona aproximadamente 40 mil millones de dólares de inversión en marketing a nivel global en nombre de sus clientes y ofrece servicios estratégicos y soluciones a través de UM e Initiative - sus galardonadas agencias full-service - y a través de Reprise, Magna, Orion, Rapport, Healix, Mediabrands Content Studio y el IPG Media Lab -sus innovadoras empresas especializadas en marketing. Los clientes de Mediabrands incluyen a muchas de las marcas más icónicas y reconocidas mundialmente en un amplio portafolio con diversos sectores de la industria. La empresa cuenta con más de 13.000 expertos en marketing en más de 130 países, representando una completa diversidad humana. Para más información, por favor visítanos en nuestro sitio web: www.ipgmediabrands.com y asegúrate de seguirnos en Linkedin, Twitter o Instagram.
